To address this barrier, MFK seeks proactive proposals from civil society, technology providers, academia, the private sector, start-ups, and creative problem solvers that:

1. Draw from trusted, accurate energy data from the ERO, KEEA and/or other international sources.
2. Clearly contextualize and interpret the data for everyday citizens. Contextualization efforts should include:
   1. Crediting the data source (e.g., ERO.),
   2. What factors the data is measuring,
   3. What and how the data is being measured
   4. What the data may signify vis-a-vis energy use—examples include but are not limited to explaining the implications of:
      1. The costs and benefits associated with energy use reductions, efficiency measures, and behavior change
      2. Revenue collection
      3. Pollution and health
      4. Equitable distribution, rate setting, and responsiveness to complaints
      5. Revenue collection and expenditures relative to capital investments in retrofits, renewable energy, or energy imports and exports
3. Upon receipt of this information, everyday citizens should feel empowered and understand pathways they can take to address energy concerns on both:
   1. A personal level (purchasing efficient appliances, modifying behavior, improved understanding of their bill, etc.) and
   2. A civic level (a tip line to report network losses, advocating for increased energy efficiency programming, etc.).
4. Citizen activities should be productive and solution-oriented rather than selfish (eg, prioritizing personal benefit over community health) or antagonistic (promoting an adversarial relationship with the energy sector or government).
5. These activities should continue to build ongoing demand for more open government data.

Proposals do not need to address all of the themes in this challenge.  It is better to focus and address one or two of themes well than to try to generally address all of the themes.